The best ideas are often those so sparkling with simplicity that you wonder how you didn’t think them up yourself. It takes time and process to reach a level of simple clarity and purpose. As Winston Churchill wrote, “I didn’t have time to write a short letter so I wrote a long one instead” he acknowledged the process it takes to edit down and refine the power of an idea. The art is in the process, and each path is unique. Catfish offers consultancy, idea generation sessions and workshops from the pivotal early briefing stage through to project launch.